BINDI TWIST
2016 — Retiré
- Collection
- My Collection
- Famille
- Floral Green
- Lancement
- 2016
- Retrait
- N’est plus produit
Notes
Green notes, Bergamot, Aldehyde, Peach
Jasmine, Rose, White Flowers, Basil, Citrus
Pine, Solar Notes
À propos de la collection
Inspired by the religious hindu marking on the forehead of devotees, the Bindi Collection merges traditional iconography with western dance pop culture. A challenging brief, the studio successfully created a world where dances normally associated with western culture - the twist, disco and ballet, were plunged into the heart of Indian culture. These elements became essential to developing the identity of the packaging.
L’histoire
BINDI TWIST
Dance is the hidden language of the soul.
The air was as crisp and biting as the night was dark. The wind took her breath away as a strong gust blew across her face and her cold bitten hands clutched tighter at her coat. The river rushed below her feet as she made her way across the bridge. There was no one about, the city was sleeping and she felt as she were the only person in the world awake. She wasn’t ready to go home and leaned over the railing to watch the water crashing below.
In the distance she heard the bellowing of ship and she strained her eyes in the dark to detect the direction of the sound. In the distance she could see the red and gold lights of the fishing boats twinkling against the blackness of the night. The dancing lights were mesmerizing as the bounced back and forth on the currents. Her thoughts were suddenly lost and the lights blurred. Her eyes began to see the lights as jewels and colours, dancing on the fabrics of dresses as the swirled around the feet of dancing women.
She heard the drums, the beats of her native India, and she was swept up in the rhythm. The jewels turned and plunged and were taken into the music in her ears. She could feel the humid air on her face and smell the dust kicked up by the movement. The beat intensified and her eyes followed the glistening jewels until suddenly they were extinguished by the blackness of the night. Brought back to reality, she reached her icy hand up to her cheek, still flushed with memories of her faraway home.
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